Nov 5, 2009

Love Will Save Us (and our GDP)... A look at America's most Prized Invention...



Esquire tossed a journalist under an MRI to scan his brain, trying to figure out, scientifically– if there is such a thing as amour?

“I love thee with serotonin produced by my raphe Nuclei. I love thee with testosterone receptors deep in my hypothalamus. I love thee with dopamine that floods my primitive lizard brain.” Says A.J. Jacobs. See link below.

Dave Matthews nailed it for the umpteenth time. He has lured in radio stations and listeners with his comforting, soothing melodic sound, but with every new album arrives even “hippier” lyrics.

Funny the way it is, right or Wrong
Someone’s broken heart,
Becomes your favorite song…

While the irony is unmistakably obvious, Matthews uses his musical manse as a catalyst, challenging listeners to ponder the trenches of our consumer-hungry hearts, eventually breaking down, having a come-to-Jesus, Boulder/Agnostic style. And that is supposed to solve our problems.

But it wasn’t his husky voice that commanded the cult more than a decade ago – it was his distinct ability to have the whole world fall in love with his lyrics.

The way I used to laugh with you was loud and hard
Sweet like Candy to my soul…


Come now- he reeks of a heterosexual version of Whitman - and several half-paragraphs later you wonder what direction is this rambling taking you?

What percentage of our day is haunted by variations, revelations, advice columns, colognes, books, films, movies and therapists all dedicated to making this paramount part of your life livable. And it doesn’t come cheap. Whether you’re single, married, divorced, or independently independent, you can relate to melancholy lyrics, flirty flicks with zero resemblance to reality, and get lost in blogs contemplating which gender is to blame. And what do I think? Well as a capitalist, I say “go you,” as a single woman I say, “let’s get on with it.”

Americans have idealized this notion that this chemical reaction will trip across you at Starbucks, or at the grocery store and there won’t be a thing you can do to stop it.

“It”, being this utopian umbrella that protects all problems, which consequently has been the cause for most of them as well. Wouldn't arranged marriage alleviate all that pressure to constantly make someone else feel obsessed with? And yet, as hundreds of cultures in the last several centuries couldn’t give an iota of energy to this profound invisible existence, it seems to drive, shove, direct American consumerism. But is it love, or lust for something that doesn’t really exist. Is it a deep sentimental recognition of another soul?

Is it simply an attachment to someone who will bear witness to your life?

The best part: There is such an oxymoron. We FLOURISH in the idea that LOVE is out of our control - leave it up to fate, the big guy upstairs - chemistry? But then once we have it, or when we've decided to look for it - we rush out to buy, analyze or redo - to somehow let love manifest itself? So... America and our chick flicks, our self-help books, and our sappy love sagas have indeed entertained the world, while I'm not sure if we've convinced the rest of the world that "amour" is within our reach - it's certainly helped our gdp (how many international tours has Justin Timberlake done, or books Danielle Steel has sold?) Here is a toast to inventing the unstoppable, unpenetratable addiction to amour.

http://www.esquire.com/features/mri-of-love-0609


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